Published by ChinaMNC · Taobei
Jilin Province 2026 Plan to Boost New Service Consumption: Opportunities for Foreign Founders
A practical overview of Jilin Province's 2026 measures to cultivate new service consumption growth points, highlighting incentives and targets relevant to foreign entrepreneurs establishing or operating businesses in China.
Jilin Province 2026 Plan to Boost New Service Consumption: Opportunities for Foreign Founders
Foreign founders looking to enter or expand in China's service sector should note that the Jilin Provincial Government has issued a notice outlining measures to accelerate the cultivation of new service consumption growth points in 2026. The plan, issued by the General Office of the Jilin Provincial People's Government (Document No. Ji Zheng Ban Han [2026] 38), sets a target: by the end of 2026, per capita service consumption expenditure in the province is to exceed 45% of total per capita consumption expenditure. The strategy focuses on upgrading key sectors, breaking new ground in potential areas, and ensuring effective implementation of support systems, leveraging Jilin's strengths in ice and snow economy, automotive industry, border tourism, and folk culture.
Transport Services: Tourism Integration and Infrastructure
Jilin plans to integrate rail and tourism by operating themed cultural trains and ice-snow tourist trains, cultivating brands such as the "Longjing" and "Changbaishan" snow country trains. In 2026, the province aims to run 95 tourist trains, a 5.5% year-on-year increase. It will also upgrade trains for elderly accessibility and introduce self-service dining, birthday parties, and chess tournaments to improve passenger experience. Key stations will undergo tourism-oriented renovations, and exploration will be made to set up ice-snow cultural experience zones and folk specialty product display areas on trains. The province will develop distinctive river and lake tourism resources, foster winter rime and border river routes, and encourage the conversion of tourist vessels to new energy. Transport connections around core scenic areas will be optimized with tourist shuttle buses and shared transportation stations. These measures involve the Shenyang Railway Group, Provincial Department of Transport, Department of Commerce, and Public Security Department.
Housekeeping Services: Professionalization and Support
Foreign founders in the domestic services sector can benefit from measures to expand health and housekeeping services. The province supports brand cultivation and the digital, branded, and scaled development of housekeeping enterprises, including chain operations and commercial franchising. It encourages specialized market entities for meal assistance, bathing, cleaning, mobility, medical aid, and emergency help, and supports housekeeping firms in developing diversified door-to-door elderly care services. Leading housekeeping companies are encouraged to transition from intermediary to employee-based models. The Ministry of Commerce's "Housekeeping Credit Check" platform and a "Home Visit Service Certificate" will be promoted. Support includes building high-level vocational training bases, with provincial-level housekeeping training bases eligible for subsidies of up to RMB 300,000. In 2026, vocational skills training for housekeeping staff is targeted at 15,000 person-times. Industry standardization will be enhanced through the "Housekeeping Service Convention." Relevant departments include the Development and Reform Commission, Civil Affairs Department, Commerce Department, and Human Resources and Social Security Department.
Silver Economy: Elderly Care and Wellness
Jilin's climate and ecological resources—long winters, cool summers, forests, hot springs, and borders—will be leveraged to pilot county-level residential elderly care and foster integrated formats such as "traditional Chinese medicine conditioning + elderly leisure" and "housekeeping + elderly wellness." The province will build more elderly meal service venues and complete accessibility renovations for 6,000 disadvantaged elderly households in 2026, raising the standard to RMB 3,000 per household. Platforms for elderly cultural exchange will be established, including arts activities, sports meets, and choir performances. Leading elderly care enterprises are supported in chain and group development. The province will increase age-friendly product supply and launch a "Top 100 Brands" selection for the silver economy, aiming to recognize at least 10 brand enterprises in 2026. Supermarkets, convenience stores, and farmers' markets will be upgraded for elderly accessibility, adding senior consumption zones and promoting one-stop shopping for age-friendly goods. The high-age allowance will be made available through a unified online service. Responsible bodies include the Development and Reform Commission, Civil Affairs Department, Traditional Chinese Medicine Bureau, and Commerce Department.
Elderly Care and Wellness Services: Expansion and Subsidies
Housekeeping service outlets will extend into communities, developing a "community + property management + elderly care" home-based community elderly care model. In 2026, the province will build 10 county-level comprehensive elderly care centers, 60 township regional centers, and 120 village-level service stations, with support standards of RMB 500,000, RMB 250,000, and RMB 50,000 respectively for the three levels. For moderately to severely disabled elderly in the province, consumption subsidy vouchers covering home, community, and institutional care will be issued, offsetting 30%-60% of consumption amounts, with a cap of RMB 800 per person per month. General hospitals at level II and above are encouraged to open geriatrics departments, and traditional Chinese medicine hospitals to open geriatric departments. Demonstration bases for traditional Chinese medicine wellness will be built in Changbaishan and Tonghua. Social capital is encouraged to invest in high-end wellness communities and residential wellness bases, focusing on summer retreat, hot spring, and forest wellness brands, and cultivating leading enterprises with Jilin characteristics. Training for elderly care and wellness talent will be strengthened, with support for vocational colleges to add elderly care nursing and related programs.
Note: The source text is truncated; only the measures above are available. Foreign founders should consult local authorities for complete details and implementation guidelines.
This summary is based on information published by the relevant Chinese government website and is general information, not legal or tax advice.